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E-websmart specializes in designing Web sites and marketing collateral that genuinely reflect the personality and character of our clients.
A few services we provide for our nursing home, assisted living, and supportive living clients:
We have developed our sernior living Web site packages to meet your needs and fit your budget. Each Web design package includes professionally-written copy, expertly-designed graphics, personalized support and training, and integrated SEO techniques. In addition, we offer several additional services that complement your Web site, firmly establish your brand, and help you reach your desired audience.
We specialize in creating a consistent image for all online profiles and print marketing materials. From social networking profiles to e-newsletters, we establish your facility’s image and create compelling messages that attract loyal residents.
Semi-Custom Template Sites
Our senior living Web site packages are designed specifically with nursing home, assisted living, and supportive living facilities in mind. By choosing one of these ready-made designs, you establish a cost-effective yet professional Web presence.
Once you decide on a design from our library, e-websmart will work directly with you to develop the content, add your logo, and display pictures from your facility. We write the copy and place the graphics and pictures you provide.
You will also have access to the manager’s console, and we provide personalized, one-on-one training so you can make your own regular text updates if you choose.
Semi-Custom designs do not include a flash presentation. However, e-websmart can offer a flash presentation design for an additional charge per banner.
Package Details
Our template sites include 6 pages with one additional page to feature content of your choice:
- Home – welcome visitors and invite them to explore your site
- About Us – a description of your history, values, and philosophy
- Our Services – a description of your services and amenities
- Events – a calendar to display upcoming events so residents’ families can stay connected
- Facility Policies - a resource for your residents and families
- Contact Us – includes all contact information and form so visitors can easily contact you
- Additional page of your choice – photo album, staff page, etc.
Semi-Custom Designs
Click here to see examples of each design.
Custom Web Site Design
If you prefer an exclusive, custom-designed Web-site, we will be happy to build one to your specifications. Your site, including images, colors, and copy, will be unique from all other sites on the Web!
Custom Designs
Click here to see examples of each design.
Additional Services
Domain Name Establishment & E-mail Set-Up: A domain name is required for all Web sites. You have the option of establishing this on your own or allowing e-websmart to complete this process for you. You receive:
- Domain registration for one year and up to 5 e-mail boxes.
- Annual domain name and renewal management.
E-newsletter Design and Set Up
Keep in touch with family members of residents by sending e-newsletters! We design a graphic template with pictures and colors to match your Web site so your image is consistently presented to your audience. We’ll then show you exactly where and how to place your articles and announcements through one-on-one training and provide you with step-by-step instructions for future reference.
*Annual subscription paid directly to the newsletter service you choose (i.e. Constant Contact, Vertical Response, etc.)
Social Networking
Social networking is the process of creating, maintaining, and participating in relationships. For organizations, it’s about connecting with the people you serve on a regular basis, usually by sending short messages, sharing photos or video, and responding to messages left by others. Popular online social networking sites, including Twitter, Facebook, Blogger, LinkedIn, and others, allow users to easily communicate with people in their networks.
For your facility, building strong relationships with residents, their families, staff, volunteers, and your community will secure your position as a quality and nurturing care facility. By further establishing your online presence with social networking profiles, you create more ways to encourage the relationship-building process.
E-websmart can help you develop a strategy to take advantage of the power of social networking. You gain the ability to effectively communicate news, attract new residents, announce activities and events, stay in touch with family members, recruit employees, and monitor online conversations about your facility and your industry.
Our social networking services include:
- Social Media Audit – We assess your online presence, define networking goals, and determine which social networking sites will serve you best.
- Profile Establishment and Design – We establish your new accounts on social networking sites, customize profiles, and integrate add-on services and directories when appropriate. If you have existing sites, we can optimize your profiles with new designs and add-ons as well.
- Profile Linking – We integrate your social networking profiles so you can write one message and post to all of your sites simultaneously. This tactic increases your productivity and ensures broad distribution of your post.
- Profile Statistics – E-websmart will help you find statistics and continually tweak your plan based on your overall traffic quality.
- Training – Our experienced trainers will show you how to use each site we design for you, including giving you tips and suggestions for posting messages and photos. Learn how to create a dynamic online presence that responds to your audience’s needs to stay connected with you.
Logo Design & Stationery Packages
E-websmart creates one-of-a-kind logos and custom correspondence materials that present your company’s image in an attractive, unique package that matches your Web site. Your brand image will stand out from the competition!
- Logo designs
- Letterheads
- Business cards
- Envelopes
- Folders
Promotion and Collateral Materials
Compelling messages that go beyond announcing services. Through our concept-driven writing and design, your marketing tools will command the attention of your target audience.
- Postcards
- Brochures
- Bookmarks
- Posters
- Banners
- Apparel
E-card Feature
Send e-cards through your Web site! Perfect for sending invites to your activities and events. Includes an exclusive library of e-cards for your facility. Choose a design, add a customized message, select your recipients, and click send to distribute via e-mail. It’s convenient and easy!
Polling Feature
Allows site visitors to vote on a question or contest entry.
E-commerce Set-Up
Create your online store. This feature can be added during the initial site design or at a later time. Stores add their own inventory and training is included.
Maintenance Package
Every e-websmart client receives training to maintain their own site, but we also offer a complete maintenance package for those who aren’t interested in taking on this task. We'll hold your hand as little or as much as you like.
For more info and pricing on the aforementioned services, please contact e-websmart at 217.498.1073.
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